Opening an advertising company
At all times, trade needs advertising, these concepts go together. Accordingly, the importance of truly professional specialists in this field is very high. The importance of new and effective moves is simply impossible to exaggerate. The market is growing, the speed of this process is approximately 30 percent per year.
In accordance with the opinion of experts and advertisers, the growth rate of the commodity market is ahead of the indicators for the development of the advertising market.
Investments – 60 thousand dollars, they will pay off within 6-12 months. This is a very low cost, allowing you to create a small advertising agency. For example, you can start by placing a mini-agency in a residential building, despite the fact that this does not interfere with the provision of a full cycle of advertising services. In the full cycle there are services for creative, production, advertising on certain sites. The agency will have only two full-time employees, including the director. This information should not be hidden by you from customers, because there is nothing to be ashamed of. At the same time, a specialist in the field of design, who works on his PC, as well as printing houses, are located outside the company. The customer base is small business representatives. We can talk about various trading companies, hairdressers, fitness clubs, network providers.
For example, a standard order may be the development of a corporate identity, representative products, souvenir products, and the creation of a network resource for a company. It is necessary to focus on the creation of original, exclusive souvenirs, services for placing advertisements on local cable channels.
The impact of company enlargement on business
For the most part, when an advertiser company enlarges, it changes its “small” partner to a larger agency. Accordingly, it is very simple to conclude that the profit of agencies is proportional to their scale. If the structure is small, then it will remain so, the profit will be small. It must be remembered that it is almost impossible to achieve substantial growth if simply increasing small orders. If the customer base is growing, then it is necessary to increase the staff, as with the increase in the number of freelance workers, the company’s controllability is lost. Therefore, small orders will be unprofitable.
